What if providing same-day shipping to your customers could actually save you money?
Most small businesses see same-day shipping as a complex and expensive proposition. But the truth is that the right courier can actually put money right back into your pocket.
Wondering how speedy small business shipping can save you money? Keep reading to discover the answer!
The core of any successful business is the core of loyal customers. These are the customers who reliably come back to you time and time again.
However, loyalty can only last so long. Whatever you’re selling, chances are that your most loyal customers are constantly being tempted by the competition. How, then, can you make your own service stand out?
With same-day shipping, those loyal customers get exactly what they want and exactly when they want it. Simply put, they won’t have time to stray when their favorite business makes online ordering so easy!
Urgent Consumer Needs
Many people think of same-day shipping as a kind of luxury. For many consumers, however, it’s a matter of necessity.
When there is an emergency and a customer needs something right away, time becomes much more important than price. They are willing to buy local and get what they need rather than order from someone else and try to save a few bucks.
Of course, helping someone out in an emergency is another way of building customer loyalty. In their eyes, you are no longer just another store. You are the business that helped them out when no one else could.
The Power of Impulse Buying
It’s an open secret why retailers always put things like candy and magazines near the registers. These are “impulse buys” designed to take advantage of customer desire for instant gratification.
In recent years, we have seen the online version of impulse buying continue to evolve. Retailers like Amazon retain enough information that customers can arrange a major online purchase with just the press of a button.
With same-day shipping, your own business can get a piece of this very lucrative business. It really is that simple: make it easier for customers to buy and receive products and you’ll see your sales just keep rising.
Grow Your Customers
Earlier, we discussed the need to appeal to your loyal customers. But same-day shipping also represents a great way to grow your existing base of customers.
This is mostly due to word-of-mouth (both in-person and offline). As we noted before, many customers prioritize speed over savings. If you can reliably deliver a variety of goods to customers on the day they place an order, your reputation will start to grow.
And no matter how much our technology has evolved, there is no substitute for word-of-mouth advertising when it comes to selling your products and services.
Trusted By Locals
Many businesses have tried a bit too hard to build a global brand. However, for a small business, one of the best ways to gain customers is to appeal to your local area’s consumers.
Think of it this way: everybody’s competition is Amazon. But this corporate giant usually cannot offer anything faster than one-day shipping for most items.
In other words, you can establish your business as the only way customers can get what they need on the same day they order it. Partner that level of service with local marketing and your business may quickly become a mainstay within your community.
Smartphones: Your New Best Friend
Same-day shipping was practically made for online ordering. With a simple click or two, customers can have almost anything sent directly to their door. Making this easy and intuitive (and fast) for customers is now more important than ever.
Why? We have now officially reached the point where more people browse the internet with smartphones or tablets than desktop computers. Same-day delivery helps motivate those impulse buys for a demographic that is constantly using their smartphones.
And you can advertise your fast shipping and diverse products via social media as well. This offers an immense ROI and another way of appealing to a very phone-driven set of customers.
New Product Offerings
Most businesses see same-day shipping as a way of getting their usual products out in a speedier manner. But what if it could be more than that?
For instance, customers are likely to order different kinds of products remotely if they know they will receive it very quickly. This is why services like UberEats have become so popular, especially among Millennials.
It may take a bit of creative thinking on the part of your product development team. But simply having same-day shipping as an option opens the door to selling an all-new selection of products.
Willing to Pay
So far, we have focused on ways that same-day shipping can increase your customers, build loyalty, and diversify your products. But one question remains the elephant in the room: “what about the high cost?”
It’s true that same-day shipping costs more than slower forms of shipping. So, how can same-day shipping remain profitable? Because customers are willing to bear the brunt of the cost.
Research has found that 88% of consumers are willing to pay for same-day shipping. To them, the time they save versus waiting a few days is well worth the extra cost.
Therefore, same-day shipping lets you have your cake and eat it, too. Customers will cover the additional shipping costs while you reap all the benefits of an expanding business!
It probably goes without saying, but just in case: same-day shipping is a powerful marketing tool.
You can make this service prominent in all aspects of your marketing. And the marketing is quite elegant: it argues your value proposition while also showcasing how you stand out from the competition.
In other words, adding same-day shipping is very profitable, both in the short-term and the longterm.
Small Business Shipping: You’re On Your Way
Now you know how small business shipping can boost your business. But do you know who can bring this option to life for you?
At Need It Now!, we specialize in professional and speedy courier service. To see how to get started, come fill out this shipping form today!